Bought in to look at structure and performance of business. Restructured the sales team taking on a terrific 3rd party sales force (ask us about them!) who completely turned our advertising revenue around, increasing it by some 400%. Introduced team based strategy with group reporting, which motivated the team and developed better revenue streams from our features and events.
Restructuring media offerings, with a much clearer and workable website. Our main project though was to introduce a new revenue stream to expand help expand their portfolio. Bought in an industry expert to develop a great idea, the business plan highlights included little risk but great reward potential!
Business development in the early days of this now established cycling holiday destination, created a social and print marketing campaign, including competitions to obtain free space in national press and negotiating buying ad space. Sourced parterships for contra marketing purposes.